kayla karim

Through working with Nike Communications, I've had the opportunity to craft various social media posts and design elements for Bacardí.

In this particular project, my responsibility was to develop an animation highlighting Bacardí Limited's whisky brands in celebration of National Whisky Day. Initially, I crafted the base frames using Adobe Photoshop and utilized After Effects to add animation to the visuals.

Staying true to the brand's blend of luxury and playfulness, I curated a palette of subdued neon tones, a vital component reflecting Bacardí's spirited brand persona.