SINCE 2025
Etam Campaigns
Primary Designer
Etam is Paris’s leading lingerie brand, with a strong presence across Europe and a growing footprint in the U.S. When Etam partnered with Superbolt, the goal was to expand brand awareness among American audiences and attract new customers beyond its established European market.
Designing for Etam centers on presenting the product in its most compelling form. My work focuses on refining and elevating visual assets—adjusting lighting, selecting strong imagery, and developing typographic layouts that keep attention on the pieces themselves. Because Etam does not rely on a rigid brand system, we tested a range of layouts, type hierarchies, and visual treatments to identify what resonated most with U.S. consumers, then carried those learnings forward to strengthen brand recognition.
Video has been a key part of this exploration. Through testing different editing styles, music choices, and pacing, I’ve been able to experiment with how mood and “vibe” influence performance—particularly in fashion-driven storytelling where emotion plays a large role in conversion.
Campaigns typically highlight either new collections or major sitewide sales, each with a distinct creative formula. Sale campaigns prioritize bold percentage-off messaging with minimal supporting text, while collection launches lean into a single, understated tagline paired with evocative imagery—designed to spark curiosity and invite viewers to explore further.
These campaigns were launched across Meta platforms and Google, and created using Adobe After Effects and Photoshop.