SINCE 2024
Erie Home Campaigns
Secondary Designer
Erie Home is a nationwide roofing contractor specializing in high-quality metal roofs—a product category that requires a more considered purchase than typical consumer goods. Because of this, developing fresh, compelling creative concepts is essential to driving engagement and building trust with potential customers.
Our ads are heavily product-focused, so the core of each campaign is communicating Erie’s value propositions in a clear, digestible way. To accomplish this, I design with bold, exaggerated visuals and eye-catching animation—tools that help transform complex or text-heavy information into engaging and easy-to-understand content.
In addition to ongoing ad campaigns, we host monthly creative brainstorms with the Erie team to generate new ideas and evolve successful past concepts. These collaborative sessions give us space to experiment with new design styles and animation treatments—many of which have become integral to Erie Home’s brand presence.
Through continuous iteration and performance analysis, we’ve found that video and motion graphics consistently deliver the best results for this category—especially when it comes to making information-heavy messaging more approachable and memorable.
These campaigns are launched across Meta Platforms, Google, Youtube, and Nextdoor, and created with Adobe After Effects and Photoshop.